Introduction to Behavioural Diagnosis

Do you want to create effective sustainability strategies that actually work? Start by understanding why people do what they do. Most sustainability initiatives fail not because of lack of good intentions, but because we don't fully understand what drives behaviours - and why they don’t change. This LIVE online Behavioural Diagnosis course will help you get the basics of that understanding through a mix of theory and practice.

Define target behaviour

Understand how to differentiate between target behaviour, outcome and behavioural influences and learn how to define them.

Perform a behavioural diagnosis

Learn how to perform a behavioural diagnosis of your target behaviour, by identifing barriers and enablers to a behaviour.

Use COM--B Model

Practice classifing behavioural barriers and enablers according to COM-B model of behaviour and use this knowledge to create better behaviour change campaigns of your choice.

Course Curriculum

3 Chapters · 3 Lessons

1
Introduction!
1. (Included in full purchase)
  Welcome to the course!
2
The LIVE Training, 14th of March 2025
1. (Included in full purchase)
  Join the Meeting on the 14th of March 2025 here!
3
Training follow up and resources
1. (Included in full purchase)
  Behavioural Diagnosis slides

Meet Your Instructor

Natalia Le Gal is a Behavioural Scientist with +12 years of experience in the sustainable transport industry, business development, marketing and comms. She studied COM-B model and behavioural diagnosis at the source, i.e. at the University College London, the institution that created the approach. She loves transmitting her knowledge and experience to others. In her spare (professional) time, she likes to create Behavioural Science for Sustainability cartoons.

Ready to become a behavioural investigator?

Join the course today and master the art of behavioural diagnosis, from selecting the target beahviour to analysing it using the COM-B Model of behaviour.

€95,00

Enroll Now

How will it work?

When you sign up, you will recieve a link to zoom meeting + you will access some pre-course materials via this dashboard. We will meet on the 14th of March for a live and interactive session. Afer the course, you will be able to download the materials used during the session + the recording of the session (for 1 month) also in this space.

Learn Behavioural Diagnosis